Build or renew the commercial function.
Roles, processes, channels, tools and KPIs no longer support the company’s priorities.
Executive Advisory
Direction is not improvised. It is governed.
Aerreidc advises owners, boards and leadership teams when the commercial model, international growth or governance structures need to be defined, realigned or brought to maturity.
Each engagement is shaped around the specific context, from diagnosis through operational launch and the transfer of processes and accountability into the organisation.
Start a conversation→Advisory scope
An engagement shaped around the context.
The scope is shaped around the challenge, the depth required and the organisation’s existing capabilities.
01Commercial transformation
- Commercial and organisational audit.
- Positioning, portfolio, markets and priorities.
- Pricing, margin, channels and go-to-market.
- Roles, processes, CRM, KPIs and execution oversight.
Mandate outcome
A commercial model that is clearer, measurable and sustainable for the organisation.
02International growth
- Export strategy and master plan.
- Market intelligence and market selection.
- Market entry, segmentation and distribution architecture.
- Partners, pricing, KPIs and execution oversight.
Mandate outcome
Selective growth, with clear priorities and accountability by market and channel.
03Governance and organisational structures
- Advisory to owners, boards and leadership teams.
- Decision support on markets, investment, organisation and risk.
- Operating model, decision rights and accountability.
- P&L, KPIs, review cadence and internal ownership.
Mandate outcome
Clearer decisions and accountability embedded in the organisation’s day-to-day operating model.
04AI strategy and governance
- Business-led AI strategy and use-case prioritisation.
- Systems inventory, classification and risk assessment.
- AI Act readiness, policies and accountability.
- Vendor assessment, roadmap and management training.
Scope
A business and governance perspective, coordinated with legal, privacy, cybersecurity and IT specialists where required.
05Commercial assessment for growth and integration
- Positioning, portfolio, pricing and margin.
- Markets, customers, channels, partners and commercial dependencies.
- Commercial organisation, processes, roles and KPIs.
- Risks, scalability levers and intervention priorities.
Mandate outcome
An independent assessment, including red flags, scenarios and a Master Plan, to support growth, pre-acquisition or integration decisions. The commercial and organisational scope is coordinated with the financial, legal, tax and operational specialists involved.
When to engage
When the current operating model is no longer enough.
The engagement begins with a specific decision and a defined scope.
Make international growth selective and scalable.
Markets, segments, partners, pricing and distribution require more selective choices.
Restore control of margin, pricing and performance.
Product mix, discounting, commercial rules and reviews no longer provide adequate control.
Move entrepreneurial management towards a more structured operating model.
Decisions and accountability need to become clearer, shared and transferable.
Assess growth and integration through the commercial model.
Channels, pricing, portfolio and export operations must be considered alongside risk and execution capacity.
Govern AI adoption within the business.
Use cases, vendors, risks, policies and accountability require a coherent framework.
Approach and method
From diagnosis to an operating model the organisation can sustain.
No standard method is imposed. The path is calibrated to the context, urgency, accountability and internal capability.
Understand
Objectives, evidence, constraints, risks and decisions required.
Design
Priorities, operating model, roles, tools, KPIs and roadmap.
Support
Milestones, choices and accountability throughout execution.
Transfer
Internal ownership, stabilisation and operational autonomy.
Mandate structure
The format follows the mandate.
Duration and intensity depend on the challenge, the level of accountability required and the capabilities already available internally.
Executive Advisory
A focused mandate for diagnosis, decision support, design and transformation oversight.
Fractional Executive
A part-time, fixed-term mandate supporting implementation and consolidation of the operating model.
Temporary Management
Time-bound executive responsibility, with objectives, milestones, exit criteria and handover agreed at the outset.
Perspectives
Principles that shape the work.
Commercial models, international growth and responsible AI adoption, considered through their implications, trade-offs and execution risks.
Govern growth rather than merely pursue it.
Pricing, channels, accountability and KPIs determine the resilience of the model.
Select before expanding.
Markets, partners and distribution architecture require explicit priorities.
Adopt AI without losing control.
Use cases, vendors, risk and accountability must remain visible and manageable.
Contact
An initial conversation to define the scope.
To establish the context, priorities, internal sponsor and appropriate form of engagement.
Contact details.
- info@aerreidc.com
- +39 0731 694275
- Via Sant’Ubaldo 42
60030 Monsano (AN) · Italy
Full personal data privacy notice
Last updated: 9 August 2026 · Version 2.3
1. Data controller
The data controller is Aerreidc International Design Consulting, VAT No. IT02893990420, Via Sant’Ubaldo 42, 60030 Monsano (AN), Italy. Contact: info@aerreidc.com · +39 0731 694275.
2. Scope of this notice and categories of data
This notice is provided under Articles 12 and 13 of Regulation (EU) 2016/679 (“GDPR”) and covers personal data processed while browsing the website and data voluntarily communicated to Aerreidc by email or telephone.
When the website is delivered, hosting systems may record technical data such as IP address, request date and time, requested resource, response code, browser and operating-system information, and other data needed for website operation, security and troubleshooting. The contact form on this page processes full name, email address, company if supplied and enquiry content locally in the browser solely to prepare a message in the user’s chosen email application. The website does not receive or store the fields entered. Aerreidc receives that information only if and when the user actually sends the email.
Users should not include in an initial enquiry special-category data under Article 9 GDPR, personal data relating to criminal convictions and offences under Article 10 GDPR, or information that is not necessary for the enquiry.
3. Purposes and legal bases
- Website operation and security: delivery of pages, protection of service integrity and availability, prevention of misuse, troubleshooting and incident management. Legal basis: the Controller’s legitimate interest in the security and proper operation of its services, Article 6(1)(f) GDPR.
- Enquiries and pre-contractual communications: responding to the enquiry, understanding its context and assessing a potential mandate. Where the data subject makes the request in view of a relationship to which that person would be a party, the legal basis is taking steps at the data subject’s request before entering into a contract, Article 6(1)(b) GDPR. Where the contact is made on behalf of an organisation, processing may rely on the Controller’s legitimate interest in managing the requested B2B professional relationship, Article 6(1)(f) GDPR.
- Legal duties and protection of rights: statutory compliance, legitimate requests from public authorities and the establishment, exercise or defence of legal claims. Legal basis: Article 6(1)(c) and, where applicable, Article 6(1)(f) GDPR.
Data received to answer an enquiry are not used for newsletters, marketing, behavioural advertising or profiling.
4. Whether data must be provided and how email contact works
Providing data to contact Aerreidc is optional. In the local form, full name, email address and enquiry content are required only to prepare a complete message; company is optional. Reading this notice does not constitute consent to marketing.
How the form works: the form does not transmit data to the website, does not use a remote form handler, does not make POST requests and does not store the fields on the server. After browser-side validation, the script generates a mailto: link and asks the user’s system to open the configured email application. From that point, any drafts and the subsequent sending process are handled by the software and email service chosen by the user. Aerreidc receives the content only when the user decides to send the message.
Navigation security: the production website is served over HTTPS, which encrypts data in transit between the browser and the web server and helps protect its integrity and confidentiality during browsing. This protection concerns the connection to the website; the subsequent transmission of email is governed by the security measures and protocols used by the user’s and Aerreidc’s email services.
5. Persons handling data, recipients and transfers
Data may be processed by the Controller and authorised persons and, to the extent required for their services, by hosting, email, maintenance and security providers. Where the relevant conditions apply, those providers act as processors under Article 28 GDPR. Data may also be disclosed to professional advisers or public authorities where necessary for legal obligations or the protection of rights. Data are not made public.
If any provider used involves a transfer of personal data outside the European Economic Area, the transfer is carried out in accordance with Articles 44–49 GDPR, on the basis of an adequacy decision or appropriate safeguards, including standard contractual clauses where applicable. Information on the safeguards actually applicable may be requested from the Controller.
6. Retention
Technical data and logs that may be generated by the hosting infrastructure are retained according to the provider’s configured retention periods and, in any event, for a period proportionate to website operation and security needs, unless longer retention is required in connection with anomalies, incidents, legal obligations or the protection of rights. Enquiries received by email are retained for the time needed to handle the enquiry and any pre-contractual phase; they are then erased or retained where necessary for statutory or administrative obligations or for the establishment, exercise or defence of legal claims. If a professional relationship is established, data relating to that relationship follow the retention periods applicable to the relevant documentation.
7. Cookies, tracking and third-party services
The website’s application code does not integrate analytics, advertising pixels, remote fonts, embedded third-party content, session-replay tools or profiling technologies and does not set cookies. Where no cookies or other tracking technologies requiring consent are used, the website does not display a consent banner. Any technical server logs are handled as described in the preceding sections. Links to external websites or services are activated only when the user chooses them.
8. Individual rights
In the cases and within the limits provided by the GDPR, individuals may exercise rights of access, rectification, erasure, restriction of processing and data portability and may object, on grounds relating to their particular situation, to processing based on legitimate interests. Requests may be sent to info@aerreidc.com. The Controller responds within the periods set out in Article 12 GDPR.
9. Complaints to a supervisory authority
Individuals may lodge a complaint with the Italian Data Protection Authority or, where applicable, the competent supervisory authority in the EU country of residence, work or place of the alleged infringement.
10. Automated decisions, profiling, minors and updates
Data processed through the website and contact enquiries are not subject to decisions based solely on automated processing or to profiling that produces legal or similarly significant effects. The website and the services described are intended for a professional B2B context and are not specifically directed at minors. The current version of this notice and its update date are published in this section.